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Gimbal, Inc. is a San Diego, CA-based mobile customer engagement and location solutions company. The company develops technology that allows its customers to deliver custom content to their own customers' mobile apps, using beacons, wireless proximity sensing technology powered using Bluetooth Low Energy (LE), in addition to geofences. Originally incubated as part of wireless semiconductor company Qualcomm, Gimbal was launched as its own company in 2014.〔 == History == As part of Qualcomm, Gimbal was originally called Qualcomm Retail Solutions, and brought its first products to market under that name. One of the early customers was the Sacramento Kings basketball team, who announced they were using beacon technology to send offers and communications to the iPhones of fans attending games at the team's arena. In April 2014, Qualcomm announced that it was spinning off the business unit to outside investors, which included individuals as well as the i-Hatch LBS Fund, a fund created with investments from companies including Zebra Technologies, AEG and SK Planet.〔 Qualcomm reportedly kept a substantial but non-controlling interest.〔 The transaction was completed in May 2014, and Rocco Fabiano was named the company's first CEO. In October 2014, media coverage described how baseball and football teams were using Gimbal's technology to communicate with fans, including giving messages about shorter concession lines at the stadiums.〔 Also that month, news coverage described a pilot advertising program in New York City where beacons were installed in phone booths, to reach consumers on the sidewalks. The program was shut down because the installer, New York based transit advertising company Titan, now Sidewalk Labs, a subsidiary of Google, had not received the necessary approvals from the City. In June 2015, the company announced it was making its beacon firmware available for any Bluetooth LE device to act as a beacon. In July 2015, the company announced that Jeff Russakow was joining as their new CEO, and that Rocco Fabiano, who had led the transition of Gimbal out of Qualcomm, was assuming the role of Chairman. Media coverage of the transition reported that Gimbal had the largest deployment of Bluetooth beacons in the US.〔 Also in July 2015, the company introduced a low cost, USB-powered Bluetooth beacon called the U-Series 5, as a way for customers to add beacon functionality to devices with USB ports, such as vending machines. In August 2015, the company announced a partnership with do it outdoors, a mobile media company, to create a fleet of roving proximity ads, bridging the so-called gap between out of home and digital. Beacons would be placed in do it outdoors' owned and operated mobile billboard units, along with Segways, jet packs, brand ambassador teams and other field marketing-related company managed sites. Consumers with the correct app downloaded onto their iPhone or Android phones and within 50 meters of a beacon would receive push notifications.〔 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Gimbal (company)」の詳細全文を読む スポンサード リンク
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